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· Conectando al partido con la gente. Alineando los valores del partido y generando emociones positivas entre los simpatizantes.
· Desplegando un nuevo discurso. 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PARTIDOS POLÍTICOS
UNA PERSONA SE ADHIERE A UN PARTIDO, SÓLO SI ESTE SIMBOLIZA SUS ANHELOS
La Semiótica permite construir la identidad de una marca y su narrativa en 2 pasos:Conectando al partido con la gente. Alineando los valores del partido y generando emociones positivas entre los simpatizantes.Desplegando un nuevo discurso. Con un catálogo de símbolos que dan sentido y resuenan en las expectativas de los votantes.
