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ELECTORAL

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EL MENSAJE GANADOR SE ENCUENTRA SÓLO APLICANDO LA SEMIÓTICA

Para la gente los candidatos no son personas, son símbolos.

Una campaña exitosa es aquella que se construye con el mensaje simbólico alineado a los valores y las creencias profundas de los electores.

Además, conocer los significadosdel candidato oponente da una ventaja estratégica.

Toda campaña exitosa en Europa y Estados Unidos, ha sido fundamentada en un Estudio Semiótico que detecta la Identidad central del candidato, dando línea clara para desdoblar coherentemente su imagen y su discurso.

SEMIÓTICA PARA:


GOBIERNO


PARTIDO


IMAGEN PÚBLICA

TIPOS DE ESTUDIO SEMIÓTICO®


VER >

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